Photo, barcode or just describe it
Use whatever's fastest in the moment: a plate, a wrapper, or "two eggs and toast".
PhotoSnap the plate. Receipts work too.
BarcodePackaged food, no typing.
DescribeType it, or say it to Siri.
AI calorie counter for iPhoneLog your meals with a photo.
Point your camera at the plate. Bitey spots the food, estimates calories and macros, and logs it. You check it and get on with your day.
2 free AI scans a day
No card to start
No ads or trackers
Yum! Got it.
How it works
Three taps. That's it.
From photo to logged in about the time it takes to sit down.
- STEP 01
Snap
Point, tap, done. Barcodes and a quick typed description work too.
- STEP 02
Check
Bitey lists what it found with calories and macros. Not sure about a portion? It asks one quick question.
- STEP 03
Log
One tap and it's on today's plate. Your ring, macros and streak update on their own.
Every feature
Everything you need. Nothing extra.
Water, one tap at a time
Sip, cup or bottle. Bitey drinks along and shows how much is left for today.
A week that reads like a story
Days on target, your daily average and your streak at a glance. Pro adds 30, 60 and 90-day trends and a Health Report PDF.
Log from your wrist
Your ring, quick-log recents, water and weigh-ins, plus complications for your watch face.
Calories on your Lock Screen
Calories left, water and your streak, without opening the app.
Plays nice with Health
Two-way sync. Meals go to Health as dietary energy and macros, and your weight and activity come back. You choose what Bitey sees.
Streaks without the guilt
Missed a day? Bitey picks it back up with you. No lectures, no red numbers.
Privacy
Your plate. Your data.
Bitey is paid for by subscriptions. That's the whole business model, so there's no reason to sell anything about you.
Photos aren't kept
Food photos are sent for recognition, then discarded. Only the nutrition numbers are saved.
No ads, no trackers
No ad networks, no third-party analytics, and your data is never sold.
Delete everything in one tap
Your account and every log, gone from our servers right away.
Pricing
Start free. Upgrade if you want more.
Free
$0forever
Everything you need to start. No trial, no card.
- 2 AI photo scans every day
- Unlimited barcode and manual logging
- Water, weight and streaks
- Apple Watch app and widgets
- Two-way Apple Health sync
Bitey Pro
$49.99a year
About $4.17 a month. Or pay monthly, or once for good.
$9.99 a month$149 lifetime
- Unlimited AI scans
- Recipe breakdowns
- Exact macro targets
- Sharper AI and a second look
- Fiber, sugar, sodium and sat fat
- 30, 60 and 90-day insights
- Health Report PDF
Download on theApp StoreBilled by Apple. Cancel anytime in Settings.
Prices in US dollars. The App Store shows the price in your currency.
Coming from Cal AI or MyFitnessPal?
Free photo scans every day, with no trial and no card. Read an honest side-by-side, including where they're the better pick.
Questions
You ask. Bitey answers.
Something else? Email support@heybitey.com and you'll get a real reply, usually within a day.
How does Bitey count calories from a photo?
Take a photo of your meal and Bitey's AI works out what's on the plate, estimates each portion, and totals the calories, protein, carbs and fat. You can adjust anything before it's logged.
Is my food data private?
Yes. Photos are sent for recognition and then discarded. Your log is stored in your encrypted Bitey account, and you can delete all of it in one tap. No ads, no trackers, and we never sell your data.
How accurate is it?
On common foods, dishes and packaged items, it's close, and much faster than searching a database. Mixed plates and odd angles can need a tap to adjust. When Bitey isn't sure about a portion, it asks one quick question to tighten the numbers.
Is Bitey free?
Yes. The free plan includes 2 AI photo scans every day, unlimited barcode and manual logging, water and weight tracking, the Apple Watch app, widgets and Apple Health sync. No trial and no card. Bitey Pro removes the scan limit.
Do I need an Apple Watch?
No. The watch app is a companion. Everything works on iPhone alone.
Does Bitey support my diet?
Bitey doesn't prescribe a diet. It tracks what you eat against your calorie goal, and Pro lets you set protein, carbs and fat to the gram for keto, high protein or anything else.
Can I log with Siri?
Yes. Say "Log a meal in Bitey" and tell Siri what you ate. On Apple Watch you can say or type it right on your wrist.
What do I need to run it?
An iPhone on iOS 26 or later. The Apple Watch app needs watchOS 10 or later.
Can I cancel Pro anytime?
Yes. Pro is billed by Apple, so you cancel in iPhone Settings like any other subscription. You keep Pro until the period ends, and your data stays put.
Is there an Android or web version?
Not yet. Bitey is iPhone and Apple Watch only for now, so it can go deep on one platform.