One human. One app.
Bitey isn't made by a 50-person growth-hacking startup. It's made by one developer in Vancouver who got tired of being lectured by his calorie tracker.
Hi, I'm Luke.
I make iOS apps from Vancouver, British Columbia. It started as a hobby, and Bitey is the project that wouldn't let me put it down.
Why Bitey exists
I'd been bouncing between calorie tracking apps for years. They'd start fine, then slowly turn into a chore. Search a database for "apple". Pick the wrong apple. Adjust the gram weight. Watch a guilt-trip notification fire. Close the app. Forget to log dinner. Repeat.
I kept thinking: I take a photo of my food anyway. Why am I also typing it in?
Bitey is the answer to that question. Point your camera, the AI works out what it is and roughly how much, and it gets logged. The shame loops, the streaks-as-blackmail and the diet ideology are all left out on purpose. The goal is to know what you ate without the app trying to fix you.
The non-negotiables.
These three aren't changing, no matter what a growth advisor says.
No ads. Ever.
Bitey is paid for by the people who use it. The free plan is genuinely free, not bait. Pro pays for the AI bills and one human.
Your data isn't for sale.
Not to advertisers, insurers or "research partners". Bitey ships with no third-party analytics and no trackers.
No shame mechanics.
No notifications built to make you feel bad, and no streaks designed to ruin your day. Go over and Bitey just looks content.
A roadmap, not a promise.
What I'm working toward, in rough order. If something here doesn't ship, I'd rather you knew than be quietly disappointed.
- Meal photo scrapbookA visual diary of every scan, browsable as a gallery.
- Nutritionist chatAsk Bitey things like "What should I eat tonight with 600 kcal left?"
- Restaurant menu scanPoint at a menu and see nutrition for each item before you order.
- Workout-aware budgetAdd calories you burn in workouts to today's budget automatically.
- Meal planning and a shopping listPlan the week and get a shopping list from it.
- iPad and Mac appsA proper tablet layout, plus a Mac app for desk lunches.
- Streak freezeOne skip day a week, so a single missed log doesn't end a long streak.
- More languagesSpanish, French and German first.
- Allergen warningsSave allergies and restrictions, and get a flag on scans that conflict.
- Bitey outfitsNew looks for Bitey, like a chef hat or sunglasses, as you hit milestones.
- Family SharingOne Pro subscription for everyone in your Apple family.
I read every email.
Found a bug, want a feature, or just want to say hi? It lands in my pocket and I answer it myself.